Digital Out-of-Home (DOOH)

Upgrade your advertising with dynamic QR codes.

Turn DOOH media into digital experiences and real-world connections.

Dynamic QR codes can be a highly effective addition to your Digital Out-of-Home (DOOH) advertising strategy.

QR codes drive consumers from the real world to digital experiences and generate traffic to real-world locations.

DOOH offers a variety of screen options, and QR codes enhance each one.

• Digital billboards but please steer clear of highway billboards


• Digital screens at bus shelters, train stations, and airports


• Digital street furniture screens


• Digital screens in shopping malls, restaurants, resorts, and hotels


• Gas pump and electric vehicle charging advertising screens


• Mobile DOOH, trucks, taxi and Uber vehicle car toppers


• Retail media networks and point-of-sale in retail stores

Unlock the full potential of DOOH media with QR codes.

QR code use is becoming increasingly popular in digital out-of-home advertising and is expected to become a mainstay of the advertising industry.

Boost brand engagement

Boost brand engagement and sales by adding interactive elements to your digital out-of-home ads. For example, if you're a sneaker brand, you can display your latest models on the screen and allow passersby to purchase them directly by scanning a QR code. Depending on the number of QR code scans, you can further update the advertisement to show the most popular models.

Extend advertising content by leading consumers to a website, landing page or social media

Effortlessly and immediately extend the reach and impact of your digital or print advertisements. Seamlessly bridge your audience from digital ads to a website, landing page, store, or social media by placing QR codes in your out-of-home advertisements.

Sell goods direct from digital ads

QR codes simplify shopping by allowing instant purchases from digital out-of-home ads.

Share special sales and promotions

Create a sense of urgency and excitement within a digital out-of-home ad. Advertisers can offer limited-time discounts, last-minute flight deals, multi-buy deals, or buy one, get one free offer through a simple QR code scan.

Offer feedback channels and surveys for employees, customers, and guests

Use your digital screens to enhance communication channels and gather valuable feedback from customers, guests, and employees. QR codes effectively allow customers to quickly offer feedback for their visit or experience at a venue.

Drive foot traffic to brick-and-mortar locations

Leverage QR codes in digital out-of-home ads to provide location-specific, time-sensitive promotions like "Today" or "This week only" to encourage in-store visits.

Provide express check-in

Prioritise user convenience with QR codes for express check-in processes. Streamline event registrations, hotel check-ins, or any service that demands efficient and contactless entry.

Build loyalty programs

Boost your customer loyalty with tailored and innovative loyalty programs that perfectly align with your brand's vision. Engage your customers by prompting them to scan the QR code on the screen, earning a one-time point boost in their reward account. Meanwhile, new users are directed to a separate landing page or app to register, ensuring maximum participation and engagement.

Gamify content

Add an element of fun to your digital out-of-home marketing strategy. Gamify your content by creating interactive experiences and engaging audiences with QR codes on DOOH screens. A brand could sponsor a cricket or football match and scan the QR code to poll which team will win, with the results displayed on the advert in real-time.

Launch interactive AR experiences

Provide shoppers with immersive and interactive experiences that transport them into a new dimension of engagement and brand interaction. For example, a clothing or cosmetics brand's QR codes in a digital out-of-home ad can launch an AR experience for customers to see or try products virtually, increasing purchase likelihood.

Generate quick and easy app downloads

Simplify the download process for viewers by including a single QR code in your digital out-of-home ads. This QR code will automatically redirect them to either the Apple App Store or Google Play Store, eliminating the need for manual searching and ensuring a seamless onboarding experience.

Capture donations

Empower your audience to make a positive impact while on the go or waiting at transport hubs or shopping malls. Charities can use QR codes in digital out-of-home ads to allow people to contribute to charitable causes safely and conveniently.

Benefits of dynamic QR codes in DOOH media.

Visually integrated and simple deployment make dynamic QR codes versatile for DOOH campaigns. Dynamic QR codes offer a simplified workflow, ensuring seamless implementation across various digital media.

Dynamic QR codes add flexibility, allowing you to change the URL destination in real time. This feature serves as a cost-saving line of defense, especially in the event of an incorrect link or changing calls to action (CTA) in the ad.

Top 5 best practices for using QR codes in DOOH creative.

Are you looking to make the most of your DOOH ad campaign? Don't just slap a code on your creative asset and call it a day. To make sure your QR codes have the desired impact, here are some tips to keep in mind:

➀ Get creative.
QR codes are most effective when used as an extension of the artwork in your DOOH creative rather than an arbitrary addition to its contents. Instead of just placing the code on an otherwise ordinary creative asset, try to find compelling ways to connect it to the imagery in your ad. This tight integration provides conversion opportunities while enhancing the visual impact of your DOOH ad.

➁ Choose the right size.
QR codes that are too big or too small can be a problem. To optimize the size of your QR code, consider the screen size and distance from which a person will scan it. A good rule of thumb is to use a 10:1 scanning ratio.

➂ Add a clear call to action.
QR codes are all about driving specific actions from your audience. So, include a clear call to action that tells viewers what they can expect when they scan your code. Whether "Shop Now" or "Download the App," a well-crafted call to action can make a big difference.

➃ Placement should not be overlooked.
Try to position the QR code in such a way that it is clearly visible from various points of the path that your customers are following. Positioning your QR code at eye level or in front of the camera can help your QR code get scanned quickly and easily.

➄ Consider dwell time.
DOOH ads are often part of a rotating series, meaning your ads may only appear for 15 seconds or less. Choosing locations with a longer dwell time, such as a bus shelter, train station, restaurant, or mall, will help ensure that viewers have repeated exposure to your ad and enough time to interact with your QR code.