ACUITY℠ INTELLIGENT LINK MANAGEMENT

The smart link layer that thinks.

Ruie-driven routing. Smarter engagement. Better experiences.

Acuity. The next generation of intelligent link management.

Acuity℠ isn’t just a link shortener — it’s a performance-driven link intelligence platform built for marketers who care about precision, privacy, and meaningful results. Every managed Short link is powered by advanced routing, real-time behavioral insights, and a zero-knowledge privacy architecture — all delivered through a beautifully simple, marketer-friendly interface. Acuity℠ helps you create smarter, more trustworthy connections at every touchpoint. Strengthen credibility and brand recognition with fully branded short links and QR codes, using custom domains, visual styles, and on-brand QR code designs so every scan and click feels consistent, authentic, and unmistakably yours.

Intelligent Link Routing

Deliver the right experience to every user automatically. Links can route based on device location, language or operating system — sending customers to the most relevant page, app store, or localized content with no extra steps on the part of your audience.

Dynamic Link Updates

Update link destinations at any time — even after your campaign is live. Keep existing QR codes and short links in circulation while seamlessly redirecting users to new pages, promotions, or experiences without reprinting or replacing assets.

Deep, Private Analytics

Gain powerful insights into performance — such as scans, engagement patterns, and campaign outcomes — while protecting user privacy. Our analytics are designed to be privacy-first, providing meaningful trend data without identifying individuals or collecting personal information.

Branded Links

Strengthen trust and recognition with fully branded short links and QR codes. Use custom domains, visual styles, and brand elements so every scan and click feels consistent, authentic, and unmistakably yours.

URL Slugs / Custom Back-Halfs

A URL slug — also called a custom back-half — is the part of a shortened or branded link that appears after the final slash. It helps make links more meaningful, memorable, and easier to recognize.

For example: qr.yourdomain.com/productname. In this link, “productname” is the URL slug. Rather than using a random string of characters, a custom slug lets you define this portion of the link so it reflects the content or destination — such as a product name, campaign, location, or promotion.

Well-designed slugs can:

• Make links easier to read and share


• Improve user trust and click-through rates


• Help with organization and reporting


• Support SEO for branded short domains (where applicable)

To get the best results, choose slugs that are short, descriptive, and consistent in style (for example: lowercase, hyphen-separated words).

Campaign Controls

Put your links on your terms. Acuity℠ lets you manage what happens before, during, and after a campaign — all without coding or complex workflows.

Expire links on a set date, replace outdated destinations with updated content, display custom messages, or automatically redirect users to fallback pages — ensuring no one ever lands on a broken or irrelevant experience.

With Campaign Controls, every link stays intentional, on-brand, and aligned with your strategy — because your links deserve the same care and craftsmanship as your brand.

Built for Marketers

Delivr gives marketing teams full control without needing IT.

• Add Google® Analytics UTMs automatically.


• UTMs integrate with Adobe Analytics®, Hubspot®, Marketo®, Salesforce®, Mixpanel®, Amplitude®, and Segment®.


• Edit or expire links.


• Maintain 100% GDPR and CCPA compliance.


• Enjoy real-time reporting that’s fast, clear, and ethical.

Learning Center

A curated collection of solutions, resources, and FAQs to help you evaluate with confidence.

• How to add Geotargeting URLs to your campaign.


• How to add Language URLs to your campaign.


• How to add Application URLs to your Campaign.


• How to build and use campaign parameters (UTMs).


• Intelligent Link Routing & Management

Simple Workflow

1. Shorten

Enter a link and create a short URL in seconds.

2. Route

Route intelligently by mobile operating system, location, or language. Edit at anytime.

3. Track

Monitor performance in real time.